Grocery Retail
Finland and Canada have some of the world’s most consolidated FMCG markets. In Finland, 92% of the retail grocery market is dominated by three players, SOK, Kesko and Lidl, respectively1. In Canada, five retailers comprise more than 75% of the retail grocery market2.
This consolidation presents extraordinary challenges to brand owners given the significant leverage the retailers possess.
At Axos we know how to create unique and lasting marketing strategies that get your products the supermarket listings they need, and how to make your products stay relevant to the supermarkets.
Self-care pharmaceuticals and supplements
Pharmaceutical distribution is tightly regulated and controlled in both Finland and in Canada. In Finland, pharmaceuticals distribution is based on a one-channel principle whereby pharmacies and hospitals source products only from very few licensed wholesalers.
In USA and Canada the pharmaceutical distribution systems are more developed with supermarkets having introduced in-store pharmacies.
Axos anticipates that one of the next developments in the Finnish pharma distribution environment is the introduction of pharmacies inside large supermarkets.3
Axos has accumulated vast experience of successfully introducing grocery products and self-care pharmaceuticals and dietary supplements in highly consolidated or congested markets.
We specialize in product management and marketing strategies that get you in with the retailers and keep you there.
Want to get started? Contact us here:
1) https://www.pty.fi/en/finnish-grocery-trade/
2) Five retailers dominate Canada’s grocery sales | The Packer
3) S-ryhmä haluaa avata apteekkikilpailun – MTVuutiset.fi